The Social Media Organization

Posted on 16. Jul, 2009 by Michael Brito.

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I have a tendency of over simplifying things in my head. It makes life easier that way. Below is a list of what I call a social media organization and represents various job functions in the enterprise, with one or two phrases describing each. Here is a more thorough description of each of the social [...]

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Twitter For Business: To Tweet or not to Tweet?

Twitter For Business: To Tweet or not to Tweet?

Posted on 24. Jun, 2009 by Michael Brito.

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If you are in town next week, I’d love for you to come to this panel. It’s at David’s Restaurant right next to the Santa Clara Convention Center (details below). I will be joining a few colleagues, LaSandra Brill (Cisco), Michael Moesschler (Voce) and Sumaya Kazi (Sun); and we will share best practices of using [...]

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How to Start a Game-Changing Dialogue with Consumers

How to Start a Game-Changing Dialogue with Consumers

Posted on 23. Jun, 2009 by Michael Brito.

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Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn’t get in). But what can you expect when you [...]

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Much ado about Twitter

Much ado about Twitter

Posted on 29. Apr, 2009 by Tom Diederich.

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For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]

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The Rise of the Customer Service Rep

The Rise of the Customer Service Rep

Posted on 30. Mar, 2009 by Kelly Feller.

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One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]

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The Dark Side Of Twitter

The Dark Side Of Twitter

Posted on 16. Mar, 2009 by Bob Duffy.

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Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.

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Skittles Twitters the Rainbow

Skittles Twitters the Rainbow

Posted on 02. Mar, 2009 by LaSandra Brill.

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 What if a real company decided to turn their whole site into a twitter conversation?
That’s what skittles did in what can only be described as a bold move to embrace Web 2.0.
What a unique approach. In a traditional viral campaign, you launch a viral concept and it takes on a life of its own, [...]

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Insights from Intel Social Media Practitioners

Insights from Intel Social Media Practitioners

Posted on 26. Feb, 2009 by Michael Brito.

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I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara and he agreed to answer [...]

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The P. Diddy Method for Community Success

The P. Diddy Method for Community Success

Posted on 20. Feb, 2009 by Bob Duffy.

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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.

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