If you are in town next week, I’d love for you to come to this panel. It’s at David’s Restaurant right next to the Santa Clara Convention Center (details below). I will be joining a few colleagues, LaSandra Brill (Cisco), Michael Moesschler (Voce) and Sumaya Kazi (Sun); and we will share best practices of using [...]
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Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn’t get in). But what can you expect when you [...]
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For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]
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One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]
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Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.
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What if a real company decided to turn their whole site into a twitter conversation?
That’s what skittles did in what can only be described as a bold move to embrace Web 2.0.
What a unique approach. In a traditional viral campaign, you launch a viral concept and it takes on a life of its own, [...]
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I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara and he agreed to answer [...]
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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.
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CIO.com tries to explain Twitter to your Boss’s Boss’s Boss
Posted on 17. Feb, 2009 by Tac Anderson.
For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.
If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.
Not only does [...]
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Many novices just getting involved in the social media space seem obsessed with getting more friends, followers or fans. When I started out, I also felt the need to get as many people following me as possible. I kind of used it as a method of determining my own importance.
I visualized every new follower as [...]
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- To Tweet or Not to Tweet... What's the Big Deal?
- Making the business case for using Twitter
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The Dark Side Of Twitter
- Social Media is about being Tactically Strategic
- There is no Such Thing as A Viral Marketing Campaign
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miriam: excellent presentation Michael!! Thank you....
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Fernando: Great, so the name of the game is authenticity and...
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Michael Brito: Hi Charlotte, Thanks for the comment. : )...
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Charlotte: Some great points, thanks alot. I especially like ...
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Augie Schwer: At Sonic.net we have two Twitter accounts : @sonic...