Occasionally folks in my neighborhood throw parties and it’s fun for my me and my wife to get out of our own house, engage in adult conversation, look at the how second mortgages were spent in backyards and see how fancy their tequila is. A lot of “Jonesing” going on as we absorb the information on vacations, car purchases, and kid sport stories. It seems there’s something instinctual at play here; something deeply fundamental in how we socialize and ultimately how we are influenced.
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I have a tendency of over simplifying things in my head. It makes life easier that way. Below is a list of what I call a social media organization and represents various job functions in the enterprise, with one or two phrases describing each. Here is a more thorough description of each of the social [...]
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If you are in town next week, I’d love for you to come to this panel. It’s at David’s Restaurant right next to the Santa Clara Convention Center (details below). I will be joining a few colleagues, LaSandra Brill (Cisco), Michael Moesschler (Voce) and Sumaya Kazi (Sun); and we will share best practices of using [...]
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Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn’t get in). But what can you expect when you [...]
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For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]
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One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]
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Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.
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What if a real company decided to turn their whole site into a twitter conversation?
That’s what skittles did in what can only be described as a bold move to embrace Web 2.0.
What a unique approach. In a traditional viral campaign, you launch a viral concept and it takes on a life of its own, [...]
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I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara and he agreed to answer [...]
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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.
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The Dark Side Of Twitter
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The P. Diddy Method for Community Success
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Making the case for joining external communities
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People are the New Currency
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How to Start a Game-Changing Dialogue with Consumers
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Michael: It's nice to see Jamie seems to be doing ok. I wor...
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Anita: Just have to comment that I know Jamie personally ...
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Davezilla: Bob, that was probably the best social media artic...
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josh: You couldn't have captured this better bob.. Ama...
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miriam: excellent presentation Michael!! Thank you....