Archive for July, 2008

Making the business case for using Twitter

Posted on 30. Jul, 2008 by Michael Brito.

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I use Twitter. I use Twitter a lot. I use Twitter so much that I even wrote my own Twitter Manifesto; which I think is already out of date. Sometimes I use it to chronicle my daily life; sometimes for self promotion and other times to communicate the latest the greatest at Intel.  Regardless of [...]

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What is your corporation’s social media policy?

Posted on 29. Jul, 2008 by Tac Anderson.

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Every company thinking about being active in social media needs to have some sort of policy around transparency and disclosure. The debates seems to be how heavy handed do you make your policy? Do you leave no room for doubt? Do you take a hands off approach?
Some policy’s range from Microsoft’s “Don’t do anything stupid.” [...]

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To Tweet or Not to Tweet… What’s the Big Deal?

Posted on 28. Jul, 2008 by Bob Duffy.

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Last week a number of separate issues came together around Twitter activity and I just had to wonder why some people are in love with Twitter while others are on the side-lines with folded arms and a scowl.
The divide is pretty strong even among social media advocates.  Check out this post from Steven Hodson.  Who [...]

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Social Media is about being Tactically Strategic

Posted on 22. Jul, 2008 by Tac Anderson.

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Jeremiah has an interesting list over on his blog. Being a Social Media Analyst he’s compiled a list of all us corporate social media types.
It’s a pretty cool list. But I think there is one drawback to the way his list is compiled. It make’s it sound like you either have Strategists or [...]

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Cadence just launched a new user community

Posted on 14. Jul, 2008 by Tom Diederich.

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My company launched a redesigned version of its Web site yesterday which puts a new user community front-and-center (forums, blogs) on the homepage. The Web team did the hard job of building the new community and now it’s time for me to roll up my sleeves.
Cadence makes the software and hardware tools companies use to [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

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Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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10 ’secrets’ to a successful online community

Posted on 10. Jul, 2008 by Tom Diederich.

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The following are 10 “secrets” to a successful online community. Note that they are not “the” 10 secrets.
And I suppose that technically they are not secrets … I just like using that word because it sounds scandalous.
The list below is from a presentation I did with Joe Cothrel, vice president of community management at Lithium, [...]

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The Antidote to Social Media Over-Hype? Do and Document.

Posted on 09. Jul, 2008 by Kelly Feller.

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I have this friend who is the ultimate pragmatist. He (initials DS) shall remain nameless, but his tendency to scoff at anything remotely resembling hype, I’ve found, is a somewhat universal trait, especially among engineers and technologists. So, of course, the minute I mentioned blogging, Second Life, Facebook, Twitter, or FriendFeed he immediately wanted me to [...]

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There is a problem and opportunity with corporate blogging

Posted on 01. Jul, 2008 by Michael Brito.

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A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall Street Journal, “Most Corporate Blogs Are Unimaginative Failures”. This is perfect timing as I am planning to launch a new consumer blog for Intel in the coming months. The following is a tidbit from [...]

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