Enterprise Social Media

To Respond or Not to Respond to Online Criticism, That is the Question

Posted on 30. Sep, 2008 by Kelly Feller.

7

It’s interesting how issues seem to come at you in waves. Some are like rolling thunder beginning as far back as you can see from the shore. Others are like sneaker waves, crashing over you and knocking you down with full force. Over the last several days I’ve been engulfed by the topic of whether brands should [...]

Continue Reading

Corporate social media marketers “just don’t get it”

Posted on 18. Sep, 2008 by Michael Brito.

2

This statement is one reason why I started this blog in collaboration with an awesome group of in-house corporate marketers who manage social media from strategy and execution to reporting and metrics.
There is a perception of many in the social media space that corporate marketers just don’t get “social media.” Take this video, for example [...]

Continue Reading

3M Goes Viral for All the Wrong Reasons

Posted on 16. Sep, 2008 by LaSandra Brill.

0

Rather than paying a $2,000 licensing fee for an already viral photo, 3M decided to recreate a fake watered downed version and call it their own. Now, they are going viral but for all the wrong reasons. This is just one of many posts that have and will be written about their faux-pas rather than [...]

Continue Reading

Intel launches new consumer blog: The Inside Scoop

Posted on 09. Sep, 2008 by Michael Brito.

2

Okay, not very newsworthy, I know. But since I work for Intel and on this project specifically, I thought it would be a good idea for me to mention it. This was one of my very first projects since being hired by Intel back in April; and I will also be serving as the managing [...]

Continue Reading

Webinars, BlogTalkRadio and Sun Microsystems

Posted on 04. Sep, 2008 by Rich Taylor.

0

I thought I would follow up to last week’s post on The Jim Rome Show. Writing about radio got me thinking about the new forms of audio media out there today. The first thing that came to mind is satellite radio. I have never paid for the service, but I have friends that annoyingly love [...]

Continue Reading

Telling management their baby’s ugly

Posted on 01. Sep, 2008 by Tac Anderson.

2

How do you tell management the reason a campaign isn’t returning the results they want is because the campaign sucks? You might as well tell them their kid’s ugly.
(I didn’t have a picture of an ugly kid - mine are too cute - so I decided to pick on @brandmilitia’s ugly dog - sorry Justin)
I [...]