So says, Andy Sernovitz of Gas Pedal and the Blog Council. This was a 15 minutes discussion about the importance of disclosure at the Blogwell event in San Jose. Sorry about the bumpiness but I was trying to use twitter with my right hand while holding the flip video with my left.
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Social media; ahh … yes, quite the buzz word I often hear hundreds of times of day in meetings, conference calls, conferences, twitter, in my mind, etc. And, even though I feel the need to repeat the voices in my head screaming “social media”, I try to refrain from saying it aloud too often. Nonetheless, social media is not a fad, it’s not a trend and it’s not going away anytime soon. And, while the term itself may be new, the concept dates back to a time way before cavemen actually bought car insurance (I’m trying to be funny here).
Seriously though, social media is about community and people have been forming communities all throughout history in every civilization and every culture known to man. It’s in our DNA to be social, to share, to take care of each other, to listen and to nurture relationships. So I wonder why some companies are still afraid to participate. Maybe it’s budget issue, lack of resources, fear of losing control, whatever.
Even today, I get push back from some at Intel questioning the need for a consumer blog on Intel.com; and I completely understand the concern. It’s obviously more difficult to measure the ROI of a conversation than it is a search marketing campaign; especially for an ingredient brand like Intel. But what I try and emphasize is that a blog is just a tool of the entire social universe; and there needs to be a broader strategy associated with just “building another blog” because everyone else is doing it.
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“One Issue, Thousands of Voices.” That is the purpose of Blog Action Day and this year’s focus is Poverty. As I think about this topic I can’t help but reflect on a trip I took to Tanzania a couple of years ago. During that trip I got to see first hand what poverty really is. Driving through towns and seeing houses made of dung and cardboard, passing by children who were obviously malnourished and starving. That experience really made me feel guilty for ever complaining about anything in my life when I really am so fortunate. But there are things that YOU and I can do NOW to fight against poverty and help those in need. Here are just a few things I was able to do TODAY (in less than an hour): Keep reading »
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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an article headlined “Why Most Online Communities Fail” just three days after the launch of my online community.
But my worries were short-lived. We now have more than 20,000 registered users who have contributed to 3,413 threads and 12,513 posts. We also have dozens of Cadence expert bloggers –- mainly engineers, software architects and product managers –- who between them post fresh content daily.
In case you’ve never heard of Cadence (which I’m betting is the case), the company makes the software and hardware tools that very smart people use to design the latest and greatest chips and circuit boards for computers and electronic devices.
I know three months is hardly enough time to start throwing around numbers, let alone alleged trends, but nevertheless I will do just that –- mainly because I enjoy throwing things.
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