Mass Animation and Digital Drag Race ushering in the Core i7 processor!

November 17th, 2008 Michael Brito

The Core i7 is launching tomorrow; and I will be at the launch event blogging and Twittering for most of the late afternoon. The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of honest reviews here and here if you are geek.

Both projects were in support of the Core i7 launch, from a pure social media perspective. My role, why mimimal in comparison to others, was to ensure that each project considered the behaviors outlined in Social Technographic Ladder of Participation (earlier this year, Forrester conducted a study that mapped Intel segments to each profile); and also to identify integration points on what we were doing on the intel.com domain in support of the launch.

Mass Animation

A Facebook application that brings together animators from around the world to work collaboratively in the creation of a professional 3-D quality animated film, titled “Live Music”.

Basically, the way it works is that animators can choose to download different scenes “or shots” that are categorized as being easy, medium or hard. Then, they have to download Maya software, animate their shots, upload back to the application where the community can vote.

Each week during the animation, which officially launches tomorrow November 17th, Dell will be giving away a new DELL Studio XPS™ desktop computer powered by the Intel® Core™ i7 processor to the animator with the most votes. For the Grand Prize winners, each animator whose shot gets selected by the director to be in the final short will receive an on-screen credit and $500. Here is a link to the app and Facebook fan page.

Social media elements included in this project were social networking, voting, commenting and blogging.

Digital Drag Race

The Digital Drag Race (DDR) is a chance for leading designers and rich media experts in the industry to face off and showcase their skills in a digital design challenge. Pre-selected designers will be given the same computers loaded with the same software and design assets and race against the clock in a timed, design challenge. When the challenge is completed, three judges will decide on the winner. There will also be an opportunity for other designers to submit their own videos using the same design assets. You can meet the racers here; and we also created a bloggers toolbox for those who are interested in writing about the project. I will be contributing the DDR blog over the next few months.

Social media elements included in this project were blogging, voting, commenting, user-generated content, blogging and making the content easy to share through the use of widgets.

Check out this promo video.

I will also be writing about both programs on the Intel consumer blog, Inside Scoop. Oh, and feel free to write about any of these two programs and let me know when you do. I’ll be sure to spread the link love from the Intel blog and highlight your posts.