Enterprise Social Media

Intel Showed Theirs…Will You Show Yours?

Posted on 12. Dec, 2008 by Kelly Feller in Social Media

On Monday Intel posted its Social Media Guidelines on its website for all the world to see. This is a pretty big step for a company that–like many others–has historically been rather conservative when it comes to what company info is said and who can say it. But this new era of all things social has many companies looking to how they might empower their employees to become what Rohit Bhargava calls “accidental spokespeople.” In essence, it’s about helping employees feel more confident about engaging in social media on behalf of the company by eliminating any grey areas and giving them clear guildelines on what is appropriate and what isn’t.

The choice to participate in social media is a personal one. But if an employee does decide to do so, Intel lists several guiding principles to keep in mind:

• Provide unique, individual perspectives on what’s going on at Intel and in the world.
• Post meaningful, respectful comments - in other words, no spam and no remarks that are off-topic or offensive.
• Reply to comments quickly, when a response is appropriate.
• Respect proprietary information and confidentiality.
• When disagreeing with others’ opinions, keep it cool.
• Know and follow the Intel Code of Conduct and the Intel Privacy Policy

So what do you think? Did Intel get it right? In full disclosure I worked on the team who developed these, although the guidelines were spearheaded by my colleague Bryan Rhoads. But we appreciate feedback. So far most of it has been exceptionally positive. See what others are saying about the guidelines below:

Why Intel’s Social Media Guidelines Are a Really Big Deal. Really.
Intel’s Social Media Guidelines
Sphinn: Intel’s Social Media Guidelines for its Employees
Livepath: Intel’s Social Media Guidelines - Two Thumbs Up
BlogCouncil: Intel Posts Social Media Guidelines

Tags: Intel social media guidelines, transparency

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