Enterprise Social Media

For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.

If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.

Not only does CIO magazine’s online property have an article on Twitter, they have a whole series on Twitter:

Twitter: How to Get Started Guide for Business People - CIO.com - Business Technology Leadership
Twitter’s Potential for Business Users - CIO.com - Business Technology Leadership
Twitter Etiquette: Five Dos and Don’ts - CIO.com - Business Technology Leadership

I don’t know if these actually ran in the print version but if you’re trying to sell your company on the value of Twitter (or social media in general) and you’re in the B2B IT space, pointing to these articles could at least give your points some validity.

This post originally ran on NewCommBiz
Image by RubyJi via Flickr