Enterprise Social Media

Much ado about Twitter

Posted on 29. Apr, 2009 by Tom Diederich.

For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]

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