Archive by Author

The Social Media Organization

Posted on 16. Jul, 2009 by Michael Brito.

0

I have a tendency of over simplifying things in my head. It makes life easier that way. Below is a list of what I call a social media organization and represents various job functions in the enterprise, with one or two phrases describing each. Here is a more thorough description of each of the social [...]

Continue Reading

Twitter For Business: To Tweet or not to Tweet?

Twitter For Business: To Tweet or not to Tweet?

Posted on 24. Jun, 2009 by Michael Brito.

0

If you are in town next week, I’d love for you to come to this panel. It’s at David’s Restaurant right next to the Santa Clara Convention Center (details below). I will be joining a few colleagues, LaSandra Brill (Cisco), Michael Moesschler (Voce) and Sumaya Kazi (Sun); and we will share best practices of using [...]

Continue Reading

How to Start a Game-Changing Dialogue with Consumers

How to Start a Game-Changing Dialogue with Consumers

Posted on 23. Jun, 2009 by Michael Brito.

4

Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn’t get in). But what can you expect when you [...]

Continue Reading

Insights from Intel Social Media Practitioners

Insights from Intel Social Media Practitioners

Posted on 26. Feb, 2009 by Michael Brito.

1

I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara and he agreed to answer [...]

Continue Reading

Making the case for joining external communities

Making the case for joining external communities

Posted on 13. Feb, 2009 by Michael Brito.

6

I was excited when @bruceericatdell asked me if I wanted to participate in the Digital Nomads community. Digital Nomads is a place where the “digirati” hang out and talk about the latest in technology, wireless, digital trends – you name it. Contributors to the site span across many disciplines and companies (i.e. Dell, Intel, Federated [...]

Continue Reading

Insights from a former Yahoo! Community Manager

Insights from a former Yahoo! Community Manager

Posted on 05. Feb, 2009 by Michael Brito.

6

It’s no secret that Yahoo! search has been losing market share for the last 5 – 6 years to Google; and while the Yahoo! home page has always enjoyed having the “most visited web site” for the better half of the last decade, that bragging right came to an end in 2008, according to Comscore.
However, [...]

Continue Reading

Intel Launches User-Generated Contest

Posted on 01. Dec, 2008 by Michael Brito.

0

When I first started at Intel, I was really jazzed about how the organization and culture has embraced social media; especially on the business/enterprise side of the house.  The community over at Open Port is thriving and alive. If you are an IT geek, go check it out. There is a ton of great content.
On [...]

Continue Reading

Digital IQ: Web Analytics with Avinash Kaushik

Posted on 25. Nov, 2008 by Michael Brito.

3

The event was Digital IQ training (mandatory training for all marketers at Intel). The topic was web analytics.  The speaker was Avinash Kaushik, author of Web Analytics: An Hour a Day, which I just ordered from Amazon. Rohit Bhargava also presented at the training session.
Despite his harsh, yet fair criticism of Intel.com, the material presented [...]

Continue Reading

Mass Animation and Digital Drag Race ushering in the Core i7 processor!

Posted on 17. Nov, 2008 by Michael Brito.

0

The Core i7 is launching tomorrow; and I will be at the launch event blogging and Twittering for most of the late afternoon. The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of [...]

Continue Reading

Disclosure is Essential, Easy and requires Education

Posted on 29. Oct, 2008 by Michael Brito.

2

So says, Andy Sernovitz of Gas Pedal and the Blog Council.  This was a 15 minutes discussion about the importance of disclosure at the Blogwell event in San Jose. Sorry about the bumpiness but I was trying to use twitter with my right hand while holding the flip video with my left.

Continue Reading

1 2 3 »