Enterprise Social Media

Is It All Relationship Media Now?

Posted on 17. Jul, 2009 by Bob Duffy.

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Occasionally folks in my neighborhood throw parties and it’s fun for my me and my wife to get out of our own house, engage in adult conversation, look at the how second mortgages were spent in backyards and see how fancy their tequila is. A lot of “Jonesing” going on as we absorb the information on vacations, car purchases, and kid sport stories. It seems there’s something instinctual at play here; something deeply fundamental in how we socialize and ultimately how we are influenced.

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The Dark Side Of Twitter

Posted on 16. Mar, 2009 by Bob Duffy.

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Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.

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The P. Diddy Method for Community Success

Posted on 20. Feb, 2009 by Bob Duffy.

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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.

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The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

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Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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To Tweet or Not to Tweet… What’s the Big Deal?

Posted on 28. Jul, 2008 by Bob Duffy.

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Last week a number of separate issues came together around Twitter activity and I just had to wonder why some people are in love with Twitter while others are on the side-lines with folded arms and a scowl.
The divide is pretty strong even among social media advocates. Check out this post from Steven Hodson. Who [...]

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Can Aggregation Improve Your Brand?

Posted on 30. Jun, 2008 by Bob Duffy.

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Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.
Research has shown that 90% of the audience to a social site is not interested in participating, [...]

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Don’t Over Think, Just Do!

Posted on 19. Jun, 2008 by Bob Duffy.

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Recently I was chatting with Josh Hilliker who is the Community Manager of the vPro Expert Center, and I believe Josh is an example of someone who has figured out how to be successful by not over thinking his community. Josh manages a site that revolves around an IT product. And to be frank it is a product that few [...]