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Skittles Twitters the Rainbow

Skittles Twitters the Rainbow

Posted on 02. Mar, 2009 by LaSandra Brill.

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 What if a real company decided to turn their whole site into a twitter conversation?
That’s what skittles did in what can only be described as a bold move to embrace Web 2.0.
What a unique approach. In a traditional viral campaign, you launch a viral concept and it takes on a life of its own, [...]

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Viral Video can Work for B2B Too!

Viral Video can Work for B2B Too!

Posted on 06. Feb, 2009 by LaSandra Brill.

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One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]

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5 Things You Can do in Less Than an Hour to Fight Poverty

Posted on 15. Oct, 2008 by LaSandra Brill.

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“One Issue, Thousands of Voices.” That is the purpose of Blog Action Day and this year’s focus is Poverty. As I think about this topic I can’t help but reflect on a trip I took to Tanzania a couple of years ago. During that trip I got to see first hand what poverty really is. [...]

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3M Goes Viral for All the Wrong Reasons

Posted on 16. Sep, 2008 by LaSandra Brill.

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Rather than paying a $2,000 licensing fee for an already viral photo, 3M decided to recreate a fake watered downed version and call it their own. Now, they are going viral but for all the wrong reasons. This is just one of many posts that have and will be written about their faux-pas rather than [...]

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Same ol’ Voice Brand New Megaphone

Posted on 17. Aug, 2008 by LaSandra Brill.

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There’s a new facebook group trying to influence Barack Obama’s choice of Vice President. The story here is that in the old days, there really wasn’t any way for Barack Obama to get real time polling information outside of a few hundred poll calls and there certainly wasn’t an effective way for a community to [...]

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Building an All-Star Social Media / Web 2.0 Team

Posted on 27. Jun, 2008 by LaSandra Brill.

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If you could only bring 6 Social Media Pros to an island to start a Web 2.0 Marketing Department, who would they be?
Making it on Jeremiah’s list of ‘Social Computing Stategists’ got me thinking about my team, what we do, what we want to do and what’s next. My team is fairly new and we’ve [...]

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Diet Coke’s PR Hell

Posted on 11. Jun, 2008 by LaSandra Brill.

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Good thing I drink Pepsi because according to Dr. Ralph Walton as pointed out by John McManamy, “Don’t Drink the Diet Coke,” there may be a correlation to depression and bipolar disorder to aspartame - the sweetener used in Diet Coke. What does this have to do with marketing? Well, as Brian Morrissey points out [...]

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Coffee’s for Closers

Posted on 27. May, 2008 by LaSandra Brill.

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Go viral or go home
Since 1996 Tim Draper of Draper, Fisher, Jurvetson has claimed he invented “viral” marketing when his portfolio company, Hotmail, included a line on the bottom of each email that said “Get Your Private, Free Email at http://www.hotmail.com/.”
Although viral marketing as we now know it was used by companies much earlier, the [...]

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Cisco Marketing Has Got Game

Posted on 16. May, 2008 by LaSandra Brill.

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Some call it social media excellence some just say we’ve gone crazy…whatever you call it, it seems to be working.
As an extension to the social media efforts that we’re leveraged for Cisco’s ASR launch, Cisco announced a tournament around the EDGE QUEST game where they are offering $10,000 cash plus a Cisco ASR 1002 router [...]

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Overcoming Social Media Objections

Posted on 12. May, 2008 by LaSandra Brill.

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“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken
As Dr. Aiken discovered, knowing which direction to go doesn’t mean much if you can’t get your team to follow. Thankfully, unlike Dr. Aiken we don’t have to convince people to buy [...]

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