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CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

Posted on 17. Feb, 2009 by Tac Anderson.

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For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.
If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.
Not only does [...]

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The Personality Dangers of Social Media

Posted on 02. Dec, 2008 by Tac Anderson.

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What do you do with a corporate blog when the blogger leaves?
One of the most powerful aspects of social media is the ability for the people inside your company to connect with the people outside your company.
Social media, at its best, is transparent and authentic. One of the most common and effective [...]

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Telling management their baby’s ugly

Posted on 01. Sep, 2008 by Tac Anderson.

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How do you tell management the reason a campaign isn’t returning the results they want is because the campaign sucks? You might as well tell them their kid’s ugly.
(I didn’t have a picture of an ugly kid - mine are too cute - so I decided to pick on @brandmilitia’s ugly dog - sorry Justin)
I [...]

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What is your corporation’s social media policy?

Posted on 29. Jul, 2008 by Tac Anderson.

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Every company thinking about being active in social media needs to have some sort of policy around transparency and disclosure. The debates seems to be how heavy handed do you make your policy? Do you leave no room for doubt? Do you take a hands off approach?
Some policy’s range from Microsoft’s “Don’t do anything stupid.” [...]

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Social Media is about being Tactically Strategic

Posted on 22. Jul, 2008 by Tac Anderson.

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Jeremiah has an interesting list over on his blog. Being a Social Media Analyst he’s compiled a list of all us corporate social media types.
It’s a pretty cool list. But I think there is one drawback to the way his list is compiled. It make’s it sound like you either have Strategists or [...]

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Hunting the Rare and Exotic Corporate Social Media Manager

Posted on 20. Jun, 2008 by Tac Anderson.

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OK, *Exotic* may be a bit of a stretch, but while our numbers are growing rapidly, we are still small in numbers.
If you haven’t seen Jeremiah Owyang’s current list (many of you probably had because you read his blog and if you don’t you should), but just in case I’d encourage any Social Media Managers, [...]

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An open letter to all “thought leaders”

Posted on 08. Jun, 2008 by Tac Anderson.

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I used to get in trouble in college classes for making statements and not backing them up. It was much easier to make generic statements about what I believed to be true and not take the time or effort to back up my statements.
While the bloggosphere is a, thankfully, much different world than college, I [...]

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Calling all Corporate Social Media Workers

Posted on 19. May, 2008 by Tac Anderson.

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As social media gains acceptance I see more and more corporations/brands hiring bloggers to manage their social media efforts. This is pretty smart since if someone is a blogger they probably understand the nuances of managing these efforts.
The Corporate Social Media Worker (CSMW)
I’ve seen companies hire from within; employees who already had their own blog [...]

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Is Blogging Anonymity Ever OK?

Posted on 07. May, 2008 by Tac Anderson.

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We have a current debate going on right now within HP’s Community Counsel and I thought I would pose our question to you for your input.
Normally I’m a bit of a blogging purist. NO GHOST BLOGGING. Always use your real name, always use your full name, no pseudonyms, aliases etc.
But we just had a new [...]

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Seek first to understand - (duh)

Posted on 30. Apr, 2008 by Tac Anderson.

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For years now I’ve scratched my head at why so many corporate marketers don’t “get it.” Social media has seemed like such a no-brainer. When you sit down with marketing managers and CMO’s and talk to them *like consumers* about how annoying and intrusive traditional marketing is they all agree and talk about what [...]

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