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Much ado about Twitter

Much ado about Twitter

Posted on 29. Apr, 2009 by Tom Diederich.

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For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]

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3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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One month on, Cadence user community gaining momentum

Posted on 13. Aug, 2008 by Tom Diederich.

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It’s been nearly a month since the launch of the Cadence user community. Summers are generally slower in terms of traffic for many online communities, as folks tend to take vacations, so I was somewhat concerned about getting the necessary momentum to ensure success.
At the Online Community Unconference in June, one of the tracks was [...]

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Cadence just launched a new user community

Posted on 14. Jul, 2008 by Tom Diederich.

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My company launched a redesigned version of its Web site yesterday which puts a new user community front-and-center (forums, blogs) on the homepage. The Web team did the hard job of building the new community and now it’s time for me to roll up my sleeves.
Cadence makes the software and hardware tools companies use to [...]

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10 ’secrets’ to a successful online community

Posted on 10. Jul, 2008 by Tom Diederich.

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The following are 10 “secrets” to a successful online community. Note that they are not “the” 10 secrets.
And I suppose that technically they are not secrets … I just like using that word because it sounds scandalous.
The list below is from a presentation I did with Joe Cothrel, vice president of community management at Lithium, [...]

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The Evolving Role of a Community Manager (Part 2)

Posted on 10. Jun, 2008 by Tom Diederich.

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I mentioned in Part 1 that community managers require a broad range of experience and wear a lot of hats in the course of their jobs. To me this is what makes the job so interesting. We must draw upon everything we’ve ever leaned both personally and professionally — and we’re always learning things that [...]

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The Evolving Role of a Community Manager (Part 1)

Posted on 23. May, 2008 by Tom Diederich.

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Community managers like hats. And that’s a good thing – because they wear several.
It’s hard to list everything a community manager does because that list varies from company to company and Web site to Web site. It’s also a moving target.
I recently spoke with a friend of mine at the Patricia Seybold Group, Matthew [...]

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One challenge of corporate blogging is convincing busy people it’s worth their while

Posted on 01. May, 2008 by Tom Diederich.

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I joined Cadence Design Systems a little over a month ago as the company’s social media/Web community manager. My first mission: recruit, train (and then, on a weekly basis, cajole) a small army of expert bloggers from within the company’s ranks of engineers and product managers.
Cadence makes the software and hardware tools that very smart [...]

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