Archive for 'Corporate Blogs'

Much ado about Twitter

Much ado about Twitter

Posted on 29. Apr, 2009 by Tom Diederich.

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For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]

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The Onsite vs Offsite Debate

The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

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Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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An Ode to Being Human

Posted on 27. Jan, 2009 by Kelly Feller.

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I don’t know about you but the economy has got me pretty down. This climate of daily dips in the stock market, the continued litany of massive job layoffs, and the hushed and not-so-hushed words of deep budget cuts is enough to cause the head to hang on even the perkiest compadre. But today I was jarred out of [...]

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You don’t need to be an ‘expert’ to succeed at corporate social media

Posted on 05. Dec, 2008 by mrubin.

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It’s sometimes hard to remember this, but corporate social media is still in its relative infancy.  I talk with many smart and well-meaning people at large companies who often say something like, “But we are only just get started.”  What I gently try to explain is that most companies are in the same boat.
And that’s [...]

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The Personality Dangers of Social Media

Posted on 02. Dec, 2008 by Tac Anderson.

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What do you do with a corporate blog when the blogger leaves?
One of the most powerful aspects of social media is the ability for the people inside your company to connect with the people outside your company.
Social media, at its best, is transparent and authentic. One of the most common and effective [...]

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Disclosure is Essential, Easy and requires Education

Posted on 29. Oct, 2008 by Michael Brito.

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So says, Andy Sernovitz of Gas Pedal and the Blog Council.  This was a 15 minutes discussion about the importance of disclosure at the Blogwell event in San Jose. Sorry about the bumpiness but I was trying to use twitter with my right hand while holding the flip video with my left.

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5 Things You Can do in Less Than an Hour to Fight Poverty

Posted on 15. Oct, 2008 by LaSandra Brill.

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“One Issue, Thousands of Voices.” That is the purpose of Blog Action Day and this year’s focus is Poverty. As I think about this topic I can’t help but reflect on a trip I took to Tanzania a couple of years ago. During that trip I got to see first hand what poverty really is. [...]

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3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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To Respond or Not to Respond to Online Criticism, That is the Question

Posted on 30. Sep, 2008 by Kelly Feller.

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It’s interesting how issues seem to come at you in waves. Some are like rolling thunder beginning as far back as you can see from the shore. Others are like sneaker waves, crashing over you and knocking you down with full force. Over the last several days I’ve been engulfed by the topic of whether brands should [...]

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Intel launches new consumer blog: The Inside Scoop

Posted on 09. Sep, 2008 by Michael Brito.

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Okay, not very newsworthy, I know.  But since I work for Intel and on this project specifically, I thought it would be a good idea for me to mention it. This was one of my very first projects since being hired by Intel back in April; and I will also be serving as the managing [...]

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