Enterprise Social Media

How to Start a Game-Changing Dialogue with Consumers

Posted on 23. Jun, 2009 by Michael Brito.

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Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn’t get in). But what can you expect when you [...]

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The Rise of the Customer Service Rep

Posted on 30. Mar, 2009 by Kelly Feller.

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One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]

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Insights from Intel Social Media Practitioners

Posted on 26. Feb, 2009 by Michael Brito.

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I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara and he agreed to answer [...]

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The P. Diddy Method for Community Success

Posted on 20. Feb, 2009 by Bob Duffy.

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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.

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Making the case for joining external communities

Posted on 13. Feb, 2009 by Michael Brito.

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I was excited when @bruceericatdell asked me if I wanted to participate in the Digital Nomads community. Digital Nomads is a place where the “digirati” hang out and talk about the latest in technology, wireless, digital trends – you name it. Contributors to the site span across many disciplines and companies (i.e. Dell, Intel, Federated [...]

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The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

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Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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Insights from a former Yahoo! Community Manager

Posted on 05. Feb, 2009 by Michael Brito.

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It’s no secret that Yahoo! search has been losing market share for the last 5 – 6 years to Google; and while the Yahoo! home page has always enjoyed having the “most visited web site” for the better half of the last decade, that bragging right came to an end in 2008, according to Comscore.
However, [...]

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3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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To Respond or Not to Respond to Online Criticism, That is the Question

Posted on 30. Sep, 2008 by Kelly Feller.

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It’s interesting how issues seem to come at you in waves. Some are like rolling thunder beginning as far back as you can see from the shore. Others are like sneaker waves, crashing over you and knocking you down with full force. Over the last several days I’ve been engulfed by the topic of whether brands should [...]

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Meet Us in Vegas, Baby!

Posted on 24. Aug, 2008 by Kelly Feller.

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I’m thrilled to announce that several of the authors featured on the Conversations Matter blog will be speaking at the upcoming BlogWorld 2008. Joining me on September 20 from 11:00am - 12:00noon for what I’m certain will be a fascinating discussion on corporate social media will be Michael Brito of Intel, Tac Anderson from Hewlett-Packard, Rohit Bhargava of [...]