Archive for 'Community Management'

One month on, Cadence user community gaining momentum

Posted on 13. Aug, 2008 by Tom Diederich.

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It’s been nearly a month since the launch of the Cadence user community. Summers are generally slower in terms of traffic for many online communities, as folks tend to take vacations, so I was somewhat concerned about getting the necessary momentum to ensure success.
At the Online Community Unconference in June, one of the tracks was [...]

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Making the business case for using Twitter

Posted on 30. Jul, 2008 by Michael Brito.

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I use Twitter. I use Twitter a lot. I use Twitter so much that I even wrote my own Twitter Manifesto; which I think is already out of date. Sometimes I use it to chronicle my daily life; sometimes for self promotion and other times to communicate the latest the greatest at Intel.  Regardless of [...]

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Cadence just launched a new user community

Posted on 14. Jul, 2008 by Tom Diederich.

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My company launched a redesigned version of its Web site yesterday which puts a new user community front-and-center (forums, blogs) on the homepage. The Web team did the hard job of building the new community and now it’s time for me to roll up my sleeves.
Cadence makes the software and hardware tools companies use to [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

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Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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10 ’secrets’ to a successful online community

Posted on 10. Jul, 2008 by Tom Diederich.

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The following are 10 “secrets” to a successful online community. Note that they are not “the” 10 secrets.
And I suppose that technically they are not secrets … I just like using that word because it sounds scandalous.
The list below is from a presentation I did with Joe Cothrel, vice president of community management at Lithium, [...]

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The Antidote to Social Media Over-Hype? Do and Document.

Posted on 09. Jul, 2008 by Kelly Feller.

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I have this friend who is the ultimate pragmatist. He (initials DS) shall remain nameless, but his tendency to scoff at anything remotely resembling hype, I’ve found, is a somewhat universal trait, especially among engineers and technologists. So, of course, the minute I mentioned blogging, Second Life, Facebook, Twitter, or FriendFeed he immediately wanted me to [...]

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Building an All-Star Social Media / Web 2.0 Team

Posted on 27. Jun, 2008 by LaSandra Brill.

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If you could only bring 6 Social Media Pros to an island to start a Web 2.0 Marketing Department, who would they be?
Making it on Jeremiah’s list of ‘Social Computing Stategists’ got me thinking about my team, what we do, what we want to do and what’s next. My team is fairly new and we’ve [...]

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Hunting the Rare and Exotic Corporate Social Media Manager

Posted on 20. Jun, 2008 by Tac Anderson.

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OK, *Exotic* may be a bit of a stretch, but while our numbers are growing rapidly, we are still small in numbers.
If you haven’t seen Jeremiah Owyang’s current list (many of you probably had because you read his blog and if you don’t you should), but just in case I’d encourage any Social Media Managers, [...]

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Don’t Over Think, Just Do!

Posted on 19. Jun, 2008 by Bob Duffy.

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Recently I was chatting with Josh Hilliker who is the Community Manager of the vPro Expert Center, and I believe Josh is an example of someone who has figured out how to be successful by not over thinking his community.  Josh manages a site that revolves around an IT product. And to be frank it is a product that few [...]

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The Evolving Role of a Community Manager (Part 2)

Posted on 10. Jun, 2008 by Tom Diederich.

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I mentioned in Part 1 that community managers require a broad range of experience and wear a lot of hats in the course of their jobs. To me this is what makes the job so interesting. We must draw upon everything we’ve ever leaned both personally and professionally — and we’re always learning things that [...]

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