Archive for 'Measurement'

There is no Such Thing as A Viral Marketing Campaign

Posted on 03. Feb, 2009 by Kelly Feller.

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Let me be very clear on this: YOU CAN ONLY CREATE A MARKETING PROGRAM…YOUR CUSTOMERS MAKE IT VIRAL OR NOT. As much as we’d like to believe, we cannot make a marketing campaign viral simply because we don’t have budget to promote it. A program is only viral if customers find it interesting enough to share with their family, friends, and community.

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An Ode to Being Human

Posted on 27. Jan, 2009 by Kelly Feller.

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I don’t know about you but the economy has got me pretty down. This climate of daily dips in the stock market, the continued litany of massive job layoffs, and the hushed and not-so-hushed words of deep budget cuts is enough to cause the head to hang on even the perkiest compadre. But today I was jarred out of [...]

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3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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Telling management their baby’s ugly

Posted on 01. Sep, 2008 by Tac Anderson.

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How do you tell management the reason a campaign isn’t returning the results they want is because the campaign sucks? You might as well tell them their kid’s ugly.
(I didn’t have a picture of an ugly kid - mine are too cute - so I decided to pick on @brandmilitia’s ugly dog - sorry Justin)
I [...]

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Meet Us in Vegas, Baby!

Posted on 24. Aug, 2008 by Kelly Feller.

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I’m thrilled to announce that several of the authors featured on the Conversations Matter blog will be speaking at the upcoming BlogWorld 2008. Joining me on September 20 from 11:00am - 12:00noon for what I’m certain will be a fascinating discussion on corporate social media will be Michael Brito of Intel, Tac Anderson from Hewlett-Packard, Rohit Bhargava of [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

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Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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10 ’secrets’ to a successful online community

Posted on 10. Jul, 2008 by Tom Diederich.

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The following are 10 “secrets” to a successful online community. Note that they are not “the” 10 secrets.
And I suppose that technically they are not secrets … I just like using that word because it sounds scandalous.
The list below is from a presentation I did with Joe Cothrel, vice president of community management at Lithium, [...]

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The Antidote to Social Media Over-Hype? Do and Document.

Posted on 09. Jul, 2008 by Kelly Feller.

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I have this friend who is the ultimate pragmatist. He (initials DS) shall remain nameless, but his tendency to scoff at anything remotely resembling hype, I’ve found, is a somewhat universal trait, especially among engineers and technologists. So, of course, the minute I mentioned blogging, Second Life, Facebook, Twitter, or FriendFeed he immediately wanted me to [...]

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Desperately seeking metrics: what’s the business case for social media?

Posted on 01. May, 2008 by Kelly Feller.

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About a week ago I became famous. Well, ok–famous inside the company where I work. But since that company (Intel) employs around 85,000 people, I’m going to do a happy dance for this proverbial five minutes of fame as they may be all I get. How did this come about? Recently the team of company journalists who publish our intranet found [...]

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