Enterprise Social Media

Much ado about Twitter

Posted on 29. Apr, 2009 by Tom Diederich.

1

For companies (brands), Twitter isn’t a replacement to existing communication channels. It is, however, an additional channel.
I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it’s a way of driving traffic to specific content on [...]

Continue Reading

The Rise of the Customer Service Rep

Posted on 30. Mar, 2009 by Kelly Feller.

0

One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know answers to questions like “are [...]

Continue Reading

The Dark Side Of Twitter

Posted on 16. Mar, 2009 by Bob Duffy.

9

Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.

Continue Reading

The P. Diddy Method for Community Success

Posted on 20. Feb, 2009 by Bob Duffy.

8

Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.

Continue Reading

CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

Posted on 17. Feb, 2009 by Tac Anderson.

1

For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.
If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.
Not only does [...]

Continue Reading

You don’t need to be an ‘expert’ to succeed at corporate social media

Posted on 05. Dec, 2008 by mrubin.

0

It’s sometimes hard to remember this, but corporate social media is still in its relative infancy. I talk with many smart and well-meaning people at large companies who often say something like, “But we are only just get started.” What I gently try to explain is that most companies are in the same boat.
And that’s [...]