http://www.conversationsmatter.org Learn from the Social Media Marketers in the Enterprise. Wed, 24 Jun 2009 15:47:50 +0000 http://backend.userland.com/rss092 en If you are in town next week, I’d love for you to come to this panel. It’s at David’s Restaurant right next to the Santa Clara Convention Center (details below). I will be joining a few colleagues, LaSandra Brill (Cisco), Michael Moesschler (Voce) and Sumaya Kazi (Sun); and we will ... http://www.conversationsmatter.org/2009/06/24/twitter-for-business-to-tweet-or-not-to-tweet/ Last week, I was invited to speak at the Facebook Marketing Breakfast (hosted at the Razorfish offices in SF). Thanks for the invite Justin. The turn out was amazing; and from what I understand, the waiting list was super long (sorry to my friends that I couldn't get in). But what ... http://www.conversationsmatter.org/2009/06/23/how-to-start-a-game-changing-dialogue-with-consumers/ For companies (brands), Twitter isn't a replacement to existing communication channels. It is, however, an additional channel. I think of Twitter as a news ticker (like those annoying streams of text headlines scrolling on the bottom of your TV screen during the morning news). For brands, it's a way of driving ... http://www.conversationsmatter.org/2009/04/29/much-ado-about-twitter/ One of my jobs in a past life was to help set up a customer relations department at a giant organic salad company (yeah…that one). At the time the job was rather unglamorous; I set up processes and fielded phone calls from both ranting and raving customers wanting to know ... http://www.conversationsmatter.org/2009/03/30/the-rise-of-the-customer-service-rep/ follow Bob Duffy on www.twitter.com/bobduffy and Facebook Ok I just have to realize my naivete, and that too often I have my head in the ground.   Great example was a discussion on my FaceBook wall regarding Twitter.  I made the observation that many the people who started to follow me were ... http://www.conversationsmatter.org/2009/03/16/the-dark-side-of-twitter/  What if a real company decided to turn their whole site into a twitter conversation? That’s what skittles did in what can only be described as a bold move to embrace Web 2.0. What a unique approach. In a traditional viral campaign, you launch a viral concept and it takes on ... http://www.conversationsmatter.org/2009/03/02/skittles-twitters-the-rainbow/ I have known Bob for about one year and I have to say that Bob is definitely a visionary in this space. I often seek his advice and feedback on a multitude of projects that I work on. I was able to catch up with Bob last week in Santa Clara ... http://www.conversationsmatter.org/2009/02/26/insights-from-intel-social-media-practitioners/ follow Bob Duffy on www.twitter.com/bobduffy and Facebook Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. This audience  used and valued our products but they did not connect with the company and the brand.   So how do you become ... http://www.conversationsmatter.org/2009/02/20/the-p-diddy-method-for-community-success/ For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it's a pretty big deal. If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine ... http://www.conversationsmatter.org/2009/02/17/ciocom-tries-to-explain-twitter-to-your-boss%e2%80%99s-boss%e2%80%99s-boss/ Many novices just getting involved in the social media space seem obsessed with getting more friends, followers or fans. When I started out, I also felt the need to get as many people following me as possible. I kind of used it as a method of determining my own importance. I ... http://www.conversationsmatter.org/2009/02/15/people-are-the-new-currency/