CIO.com tries to explain Twitter to your Boss’s Boss’s Boss
Posted on 17. Feb, 2009 by Tac Anderson.
For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.
If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.
Not only does [...]
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People are the New Currency
Posted on 15. Feb, 2009 by Wesley Faulkner.
Many novices just getting involved in the social media space seem obsessed with getting more friends, followers or fans. When I started out, I also felt the need to get as many people following me as possible. I kind of used it as a method of determining my own importance.
I visualized every new follower as [...]
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Making the case for joining external communities
Posted on 13. Feb, 2009 by Michael Brito.
I was excited when @bruceericatdell asked me if I wanted to participate in the Digital Nomads community. Digital Nomads is a place where the “digirati” hang out and talk about the latest in technology, wireless, digital trends – you name it. Contributors to the site span across many disciplines and companies (i.e. Dell, Intel, Federated [...]
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The Onsite vs Offsite Debate
Posted on 08. Feb, 2009 by Bob Duffy.
Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.
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Viral Video can Work for B2B Too!
Posted on 06. Feb, 2009 by LaSandra Brill.
One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]
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Insights from a former Yahoo! Community Manager
Posted on 05. Feb, 2009 by Michael Brito.
It’s no secret that Yahoo! search has been losing market share for the last 5 – 6 years to Google; and while the Yahoo! home page has always enjoyed having the “most visited web site” for the better half of the last decade, that bragging right came to an end in 2008, according to Comscore.
However, [...]
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2009 – The Externality of Social Media
Posted on 04. Feb, 2009 by Bryan Rhoads.
As the economic dust settles and continues to stir, impacting budgets around the world, there are still two constants that we need to keep within perspective; people and products.
We still have people. Fewer in most instances but they continue to be a constant resource in most if not all firms. And in some cases, they [...]
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There is no Such Thing as A Viral Marketing Campaign
Posted on 03. Feb, 2009 by Kelly Feller.
Let me be very clear on this: YOU CAN ONLY CREATE A MARKETING PROGRAM…YOUR CUSTOMERS MAKE IT VIRAL OR NOT. As much as we’d like to believe, we cannot make a marketing campaign viral simply because we don’t have budget to promote it. A program is only viral if customers find it interesting enough to share with their family, friends, and community.
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An Ode to Being Human
Posted on 27. Jan, 2009 by Kelly Feller.
I don’t know about you but the economy has got me pretty down. This climate of daily dips in the stock market, the continued litany of massive job layoffs, and the hushed and not-so-hushed words of deep budget cuts is enough to cause the head to hang on even the perkiest compadre. But today I was jarred out of [...]
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Intel Showed Theirs…Will You Show Yours?
Posted on 12. Dec, 2008 by Kelly Feller.
On Monday Intel posted its Social Media Guidelines on its website for all the world to see. This is a pretty big step for a company that–like many others–has historically been rather conservative when it comes to what company info is said and who can say it. But this new era of all things social has many companies [...]
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The Dark Side Of Twitter
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How to Start a Game-Changing Dialogue with Consumers
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Is It All Relationship Media Now?
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Much ado about Twitter
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Michael: It's nice to see Jamie seems to be doing ok. I wor...
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Anita: Just have to comment that I know Jamie personally ...
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Davezilla: Bob, that was probably the best social media artic...
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josh: You couldn't have captured this better bob.. Ama...
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miriam: excellent presentation Michael!! Thank you....