You don’t need to be an ‘expert’ to succeed at corporate social media

Posted on 05. Dec, 2008 by mrubin.

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It’s sometimes hard to remember this, but corporate social media is still in its relative infancy.  I talk with many smart and well-meaning people at large companies who often say something like, “But we are only just get started.”  What I gently try to explain is that most companies are in the same boat.
And that’s [...]

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The Personality Dangers of Social Media

Posted on 02. Dec, 2008 by Tac Anderson.

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What do you do with a corporate blog when the blogger leaves?
One of the most powerful aspects of social media is the ability for the people inside your company to connect with the people outside your company.
Social media, at its best, is transparent and authentic. One of the most common and effective [...]

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Intel Launches User-Generated Contest

Posted on 01. Dec, 2008 by Michael Brito.

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When I first started at Intel, I was really jazzed about how the organization and culture has embraced social media; especially on the business/enterprise side of the house.  The community over at Open Port is thriving and alive. If you are an IT geek, go check it out. There is a ton of great content.
On [...]

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Your Customer Really is King

Posted on 26. Nov, 2008 by Kelly Feller.

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One of the favorite parts of my job at Intel is to learn from other industry leaders who are doing this social media stuff. And it’s fascinating what you learn when you pull back the layers behind a company’s external efforts. For example, this week I had the pleasure of meeting with Sean McDonald, Director [...]

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Digital IQ: Web Analytics with Avinash Kaushik

Posted on 25. Nov, 2008 by Michael Brito.

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The event was Digital IQ training (mandatory training for all marketers at Intel). The topic was web analytics.  The speaker was Avinash Kaushik, author of Web Analytics: An Hour a Day, which I just ordered from Amazon. Rohit Bhargava also presented at the training session.
Despite his harsh, yet fair criticism of Intel.com, the material presented [...]

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Mass Animation and Digital Drag Race ushering in the Core i7 processor!

Posted on 17. Nov, 2008 by Michael Brito.

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The Core i7 is launching tomorrow; and I will be at the launch event blogging and Twittering for most of the late afternoon. The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of [...]

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Disclosure is Essential, Easy and requires Education

Posted on 29. Oct, 2008 by Michael Brito.

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So says, Andy Sernovitz of Gas Pedal and the Blog Council.  This was a 15 minutes discussion about the importance of disclosure at the Blogwell event in San Jose. Sorry about the bumpiness but I was trying to use twitter with my right hand while holding the flip video with my left.

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Novel Idea: Let’s ignore social media and our customers too

Posted on 17. Oct, 2008 by Michael Brito.

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Social media; ahh … yes, quite the buzz word I often hear hundreds of times of day in meetings, conference calls, conferences, twitter, in my mind, etc.  And, even though I feel the need to repeat the voices in my head screaming “social media”, I try to refrain from saying it aloud too often.  Nonetheless, [...]

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5 Things You Can do in Less Than an Hour to Fight Poverty

Posted on 15. Oct, 2008 by LaSandra Brill.

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“One Issue, Thousands of Voices.” That is the purpose of Blog Action Day and this year’s focus is Poverty. As I think about this topic I can’t help but reflect on a trip I took to Tanzania a couple of years ago. During that trip I got to see first hand what poverty really is. [...]

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3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

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The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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