To Respond or Not to Respond to Online Criticism, That is the Question

Posted on 30. Sep, 2008 by Kelly Feller.

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It’s interesting how issues seem to come at you in waves. Some are like rolling thunder beginning as far back as you can see from the shore. Others are like sneaker waves, crashing over you and knocking you down with full force. Over the last several days I’ve been engulfed by the topic of whether brands should [...]

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Corporate social media marketers “just don’t get it”

Posted on 18. Sep, 2008 by Michael Brito.

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This statement is one reason why I started this blog in collaboration with an awesome group of in-house corporate marketers who manage social media from strategy and execution to reporting and metrics.
There is a perception of many in the social media space that corporate marketers just don’t get “social media.” Take this video, for example [...]

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3M Goes Viral for All the Wrong Reasons

Posted on 16. Sep, 2008 by LaSandra Brill.

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Rather than paying a $2,000 licensing fee for an already viral photo, 3M decided to recreate a fake watered downed version and call it their own. Now, they are going viral but for all the wrong reasons. This is just one of many posts that have and will be written about their faux-pas rather than [...]

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Intel launches new consumer blog: The Inside Scoop

Posted on 09. Sep, 2008 by Michael Brito.

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Okay, not very newsworthy, I know.  But since I work for Intel and on this project specifically, I thought it would be a good idea for me to mention it. This was one of my very first projects since being hired by Intel back in April; and I will also be serving as the managing [...]

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Webinars, BlogTalkRadio and Sun Microsystems

Posted on 04. Sep, 2008 by Rich Taylor.

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I thought I would follow up to last week’s post on The Jim Rome Show.  Writing about radio got me thinking about the new forms of audio media out there today.  The first thing that came to mind is satellite radio.  I have never paid for the service, but I have friends that annoyingly love [...]

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Telling management their baby’s ugly

Posted on 01. Sep, 2008 by Tac Anderson.

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How do you tell management the reason a campaign isn’t returning the results they want is because the campaign sucks? You might as well tell them their kid’s ugly.
(I didn’t have a picture of an ugly kid - mine are too cute - so I decided to pick on @brandmilitia’s ugly dog - sorry Justin)
I [...]

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My First Social Media Experience: The Jim Rome Show

Posted on 27. Aug, 2008 by Rich Taylor.

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My first social media experience came over the AM sports talk radio air waves. It was my junior year of high school that I discovered The Jim Rome Show (wikipedia) and I am still listening. Sure radio is old news, old media and loses out to my iPod or even CDs most of the time. [...]

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Meet Us in Vegas, Baby!

Posted on 24. Aug, 2008 by Kelly Feller.

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I’m thrilled to announce that several of the authors featured on the Conversations Matter blog will be speaking at the upcoming BlogWorld 2008. Joining me on September 20 from 11:00am - 12:00noon for what I’m certain will be a fascinating discussion on corporate social media will be Michael Brito of Intel, Tac Anderson from Hewlett-Packard, Rohit Bhargava of [...]

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Same ol’ Voice Brand New Megaphone

Posted on 17. Aug, 2008 by LaSandra Brill.

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There’s a new facebook group trying to influence Barack Obama’s choice of Vice President. The story here is that in the old days, there really wasn’t any way for Barack Obama to get real time polling information outside of a few hundred poll calls and there certainly wasn’t an effective way for a community to [...]

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One month on, Cadence user community gaining momentum

Posted on 13. Aug, 2008 by Tom Diederich.

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It’s been nearly a month since the launch of the Cadence user community. Summers are generally slower in terms of traffic for many online communities, as folks tend to take vacations, so I was somewhat concerned about getting the necessary momentum to ensure success.
At the Online Community Unconference in June, one of the tracks was [...]

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