Sales messages in social media; does it work?

Posted on 10. May, 2008 by Michael Brito.

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This morning while on Linkedin, someone who I am connected to asked the following question to their network:
Which are your 3 best SMM (Social Media Marketing) tips?
Looking at primarily Facebook and Youtube, as well as social bookmarking tools such as; del.icio.us, digg and twitter - which are you top 3 advices to succeed with sharing [...]

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I have a secret to share…

Posted on 08. May, 2008 by Angela LoSasso.

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Hello, my name is Angela. And I’m an addict.
I’m addicted to entrepreneurial action.
I get emails from customers through the HP Consumer and Small Business Community Wikis, and they motivate me into action. I’m so proud of the little wins we earn as HP continues to adopt social media and social networking. Often, though, these little [...]

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Is Blogging Anonymity Ever OK?

Posted on 07. May, 2008 by Tac Anderson.

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We have a current debate going on right now within HP’s Community Counsel and I thought I would pose our question to you for your input.
Normally I’m a bit of a blogging purist. NO GHOST BLOGGING. Always use your real name, always use your full name, no pseudonyms, aliases etc.
But we just had a new [...]

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Desperately seeking metrics: what’s the business case for social media?

Posted on 01. May, 2008 by Kelly Feller.

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About a week ago I became famous. Well, ok–famous inside the company where I work. But since that company (Intel) employs around 85,000 people, I’m going to do a happy dance for this proverbial five minutes of fame as they may be all I get. How did this come about? Recently the team of company journalists who publish our intranet found [...]

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One challenge of corporate blogging is convincing busy people it’s worth their while

Posted on 01. May, 2008 by Tom Diederich.

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I joined Cadence Design Systems a little over a month ago as the company’s social media/Web community manager. My first mission: recruit, train (and then, on a weekly basis, cajole) a small army of expert bloggers from within the company’s ranks of engineers and product managers.
Cadence makes the software and hardware tools that very smart [...]

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Seek first to understand - (duh)

Posted on 30. Apr, 2008 by Tac Anderson.

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For years now I’ve scratched my head at why so many corporate marketers don’t “get it.” Social media has seemed like such a no-brainer. When you sit down with marketing managers and CMO’s and talk to them *like consumers* about how annoying and intrusive traditional marketing is they all agree and talk about what [...]

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Monitoring conversations and reputation management with Twitter

Posted on 29. Apr, 2008 by Michael Brito.

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In my social media blog, I wrote about a personal experience I had with Twitter and the Geek Squad.  To make a long story extremely short, I twittered about the fact that the Geek Squad could not retrieve the data on my hard drive after it crashed; and that they weren’t really geeks after all.  [...]

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Conversations Matter: a Collaborative Social Media Blog

Posted on 29. Apr, 2008 by Michael Brito.

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This is the first inaugural post of Conversations Matter. We are a group of in-house marketers from well known companies such as Intel, Hewlett Packard, Cisco, Yahoo, Yum Brands and Cadence Designs Systems. It is our passion to share our personal experiences with our readers and to provide a unique point of view of social [...]

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