Enterprise Social Media

3 months on, and so far so good. What a relief!

Posted on 10. Oct, 2008 by Tom Diederich.

The Cadence user community celebrates its three-month birthday Oct. 13. I must admit it seems longer than that. Not sure why because it’s been a very busy three months. One thing for sure: the community’s launch was a success. I had been worried there for awhile because the Wall Street Journal decided to publish an [...]

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Is Blogging Anonymity Ever OK?

Posted on 07. May, 2008 by Tac Anderson.

We have a current debate going on right now within HP’s Community Counsel and I thought I would pose our question to you for your input.
Normally I’m a bit of a blogging purist. NO GHOST BLOGGING. Always use your real name, always use your full name, no pseudonyms, aliases etc.
But we just had a new [...]

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Seek first to understand - (duh)

Posted on 30. Apr, 2008 by Tac Anderson.

For years now I’ve scratched my head at why so many corporate marketers don’t “get it.” Social media has seemed like such a no-brainer. When you sit down with marketing managers and CMO’s and talk to them *like consumers* about how annoying and intrusive traditional marketing is they all agree and talk about what [...]

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