Tag Archives: brand

Can Aggregation Improve Your Brand?

Posted on 30. Jun, 2008 by Bob Duffy.

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Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.
Research has shown that 90% of the audience to a social site is not interested in participating, [...]

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