Enterprise Social Media

The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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Calling all Corporate Social Media Workers

Posted on 19. May, 2008 by Tac Anderson.

As social media gains acceptance I see more and more corporations/brands hiring bloggers to manage their social media efforts. This is pretty smart since if someone is a blogger they probably understand the nuances of managing these efforts.
The Corporate Social Media Worker (CSMW)
I’ve seen companies hire from within; employees who already had their own blog [...]

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