Enterprise Social Media

Viral Video can Work for B2B Too!

Posted on 06. Feb, 2009 by LaSandra Brill.

One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]

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Cisco Marketing Has Got Game

Posted on 16. May, 2008 by LaSandra Brill.

Some call it social media excellence some just say we’ve gone crazy…whatever you call it, it seems to be working.
As an extension to the social media efforts that we’re leveraged for Cisco’s ASR launch, Cisco announced a tournament around the EDGE QUEST game where they are offering $10,000 cash plus a Cisco ASR 1002 router [...]

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