Enterprise Social Media

The Evolving Role of a Community Manager (Part 2)

Posted on 10. Jun, 2008 by Tom Diederich.

I mentioned in Part 1 that community managers require a broad range of experience and wear a lot of hats in the course of their jobs. To me this is what makes the job so interesting. We must draw upon everything we’ve ever leaned both personally and professionally — and we’re always learning things that [...]

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The Evolving Role of a Community Manager (Part 1)

Posted on 23. May, 2008 by Tom Diederich.

Community managers like hats. And that’s a good thing – because they wear several.
It’s hard to list everything a community manager does because that list varies from company to company and Web site to Web site. It’s also a moving target.
I recently spoke with a friend of mine at the Patricia Seybold Group, Matthew [...]

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One challenge of corporate blogging is convincing busy people it’s worth their while

Posted on 01. May, 2008 by Tom Diederich.

I joined Cadence Design Systems a little over a month ago as the company’s social media/Web community manager. My first mission: recruit, train (and then, on a weekly basis, cajole) a small army of expert bloggers from within the company’s ranks of engineers and product managers.
Cadence makes the software and hardware tools that very smart [...]

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