Enterprise Social Media

Making the case for joining external communities

Posted on 13. Feb, 2009 by Michael Brito.

I was excited when @bruceericatdell asked me if I wanted to participate in the Digital Nomads community. Digital Nomads is a place where the “digirati” hang out and talk about the latest in technology, wireless, digital trends – you name it. Contributors to the site span across many disciplines and companies (i.e. Dell, Intel, Federated [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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