Enterprise Social Media

One challenge of corporate blogging is convincing busy people it’s worth their while

Posted on 01. May, 2008 by Tom Diederich.

I joined Cadence Design Systems a little over a month ago as the company’s social media/Web community manager. My first mission: recruit, train (and then, on a weekly basis, cajole) a small army of expert bloggers from within the company’s ranks of engineers and product managers.
Cadence makes the software and hardware tools that very smart [...]

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