Enterprise Social Media

To Respond or Not to Respond to Online Criticism, That is the Question

Posted on 30. Sep, 2008 by Kelly Feller.

It’s interesting how issues seem to come at you in waves. Some are like rolling thunder beginning as far back as you can see from the shore. Others are like sneaker waves, crashing over you and knocking you down with full force. Over the last several days I’ve been engulfed by the topic of whether brands should [...]

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