Enterprise Social Media

Your Customer Really is King

Posted on 26. Nov, 2008 by Kelly Feller.

One of the favorite parts of my job at Intel is to learn from other industry leaders who are doing this social media stuff. And it’s fascinating what you learn when you pull back the layers behind a company’s external efforts. For example, this week I had the pleasure of meeting with Sean McDonald, Director [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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