Tag Archives: effectiveness

5 ways to tell if your company is really ready to adopt Social Media Marketing

Posted on 22. May, 2008 by Kelly Feller.

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Does this sound familiar? You arrive to the office on a normal, bleary-eyed Monday morning to find an email from one of your company executives. He or she has just returned from a conference where “social media” was the topic du jour. You can almost feel the excitement oozing from this individual as he or [...]

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Desperately seeking metrics: what’s the business case for social media?

Posted on 01. May, 2008 by Kelly Feller.

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About a week ago I became famous. Well, ok–famous inside the company where I work. But since that company (Intel) employs around 85,000 people, I’m going to do a happy dance for this proverbial five minutes of fame as they may be all I get. How did this come about? Recently the team of company journalists who publish our intranet found [...]

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