Enterprise Social Media

Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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Desperately seeking metrics: what’s the business case for social media?

Posted on 01. May, 2008 by Kelly Feller.

About a week ago I became famous. Well, ok–famous inside the company where I work. But since that company (Intel) employs around 85,000 people, I’m going to do a happy dance for this proverbial five minutes of fame as they may be all I get. How did this come about? Recently the team of company journalists who publish our intranet found [...]

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