Enterprise Social Media

Video: Jeremiah Owyang presenting Forrester’s POST Method at Cluetrain conference

Posted on 30. May, 2008 by Michael Brito.

Here are two videos I captured of Jeremiah presenting the POST method. It was received quite well from the audience; and was perfect for the Cluetrain Manifesto 10 year Anniversary Conference. I wanted to get video of all the speakers but I was having some technical difficulties.

Continue Reading

5 ways to tell if your company is really ready to adopt Social Media Marketing

Posted on 22. May, 2008 by Kelly Feller.

Does this sound familiar? You arrive to the office on a normal, bleary-eyed Monday morning to find an email from one of your company executives. He or she has just returned from a conference where “social media” was the topic du jour. You can almost feel the excitement oozing from this individual as he or [...]

Continue Reading

Desperately seeking metrics: what’s the business case for social media?

Posted on 01. May, 2008 by Kelly Feller.

About a week ago I became famous. Well, ok–famous inside the company where I work. But since that company (Intel) employs around 85,000 people, I’m going to do a happy dance for this proverbial five minutes of fame as they may be all I get. How did this come about? Recently the team of company journalists who publish our intranet found [...]

Continue Reading