Enterprise Social Media

The Personality Dangers of Social Media

Posted on 02. Dec, 2008 by Tac Anderson.

What do you do with a corporate blog when the blogger leaves?
One of the most powerful aspects of social media is the ability for the people inside your company to connect with the people outside your company.
Social media, at its best, is transparent and authentic. One of the most common and effective [...]

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Follow the leader: How will you(r company) respond to customers?

Posted on 10. Jul, 2008 by Angela LoSasso.

Make a statement. Get opinions. Ask a question. Get answers. Ask a different question. Get silence.
Look or sound familiar?
It’s fascinating to watch conversations unfold between companies and customers. Large, small, formal, informal – examples of what works well and what doesn’t in social marketing has less to do with your Fortune 500 ranking than [...]

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Is Blogging Anonymity Ever OK?

Posted on 07. May, 2008 by Tac Anderson.

We have a current debate going on right now within HP’s Community Counsel and I thought I would pose our question to you for your input.
Normally I’m a bit of a blogging purist. NO GHOST BLOGGING. Always use your real name, always use your full name, no pseudonyms, aliases etc.
But we just had a new [...]

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