Enterprise Social Media

Coffee’s for Closers

Posted on 27. May, 2008 by LaSandra Brill.

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Go viral or go home
Since 1996 Tim Draper of Draper, Fisher, Jurvetson has claimed he invented “viral” marketing when his portfolio company, Hotmail, included a line on the bottom of each email that said “Get Your Private, Free Email at http://www.hotmail.com/.”
Although viral marketing as we now know it was used by companies much earlier, the [...]

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Cisco Marketing Has Got Game

Posted on 16. May, 2008 by LaSandra Brill.

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Some call it social media excellence some just say we’ve gone crazy…whatever you call it, it seems to be working.
As an extension to the social media efforts that we’re leveraged for Cisco’s ASR launch, Cisco announced a tournament around the EDGE QUEST game where they are offering $10,000 cash plus a Cisco ASR 1002 router [...]

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Overcoming Social Media Objections

Posted on 12. May, 2008 by LaSandra Brill.

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“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” – Howard Aiken
As Dr. Aiken discovered, knowing which direction to go doesn’t mean much if you can’t get your team to follow. Thankfully, unlike Dr. Aiken we don’t have to convince people to buy [...]