Tag Archives: Social Media

The Dark Side Of Twitter

The Dark Side Of Twitter

Posted on 16. Mar, 2009 by Bob Duffy.

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Ok I just have to realize my naivete, and that too often I have my head in the ground. Great example was a discussion on my FaceBook wall regarding Twitter. I made the observation that many the people who started to follow me were following thousands of users. My immediate reaction…. how can somebody follow that level of the conversation.

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The P. Diddy Method for Community Success

The P. Diddy Method for Community Success

Posted on 20. Feb, 2009 by Bob Duffy.

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Two years ago I had a challenge to build a community for an audience that was not already knocking at our door. I knew this audience used and valued our product but they did not connect with the company and the brand. So how do you become relevant? How can you be successful with social media when you are not top of mind? After some trial and tribulation I can boil the community manager strategy down to a methology that is the community equivilant of P. Diddy aka Sean “Puffy” Combs. As the mack daddy player of hip hop he is a magnet of activity and relevance in his industry. To follow the P. Diddy method you don’t need all the glitz, glamour and bling of a hip-hop music icon. But there are things Mr. Combs does that relate directly to building relevant communities.

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CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

CIO.com tries to explain Twitter to your Boss’s Boss’s Boss

Posted on 17. Feb, 2009 by Tac Anderson.

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For most marketers, CIO magazine is not very relevant. But for us B2B Enterprise IT marketers it’s a pretty big deal.
If you’re selling IT to the Enterprise, the CIO (or your companies equivalent) is the most important person you want to influence. And CIO magazine is a highly read magazine in these circles.
Not only does [...]

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Making the case for joining external communities

Making the case for joining external communities

Posted on 13. Feb, 2009 by Michael Brito.

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I was excited when @bruceericatdell asked me if I wanted to participate in the Digital Nomads community. Digital Nomads is a place where the “digirati” hang out and talk about the latest in technology, wireless, digital trends – you name it. Contributors to the site span across many disciplines and companies (i.e. Dell, Intel, Federated [...]

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The Onsite vs Offsite Debate

The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

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Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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Viral Video can Work for B2B Too!

Viral Video can Work for B2B Too!

Posted on 06. Feb, 2009 by LaSandra Brill.

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One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]

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2009 – The Externality of Social Media

2009 – The Externality of Social Media

Posted on 04. Feb, 2009 by Bryan Rhoads.

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As the economic dust settles and continues to stir, impacting budgets around the world, there are still two constants that we need to keep within perspective; people and products.
We still have people. Fewer in most instances but they continue to be a constant resource in most if not all firms. And in some cases, they [...]

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What is your corporation’s social media policy?

Posted on 29. Jul, 2008 by Tac Anderson.

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Every company thinking about being active in social media needs to have some sort of policy around transparency and disclosure. The debates seems to be how heavy handed do you make your policy? Do you leave no room for doubt? Do you take a hands off approach?
Some policy’s range from Microsoft’s “Don’t do anything stupid.” [...]

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To Tweet or Not to Tweet… What’s the Big Deal?

Posted on 28. Jul, 2008 by Bob Duffy.

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Last week a number of separate issues came together around Twitter activity and I just had to wonder why some people are in love with Twitter while others are on the side-lines with folded arms and a scowl.
The divide is pretty strong even among social media advocates.  Check out this post from Steven Hodson.  Who [...]

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Social Media is about being Tactically Strategic

Posted on 22. Jul, 2008 by Tac Anderson.

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Jeremiah has an interesting list over on his blog. Being a Social Media Analyst he’s compiled a list of all us corporate social media types.
It’s a pretty cool list. But I think there is one drawback to the way his list is compiled. It make’s it sound like you either have Strategists or [...]

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