Enterprise Social Media

Yes Virginia, There is Business Value in Second Life

Posted on 06. Jun, 2008 by Kelly Feller.

This is one of those posts where you’ll inevitably learn more about the person behind the keyboard. But hey, they say authenticity is critical for us social media geeks so I suppose it’s all good. I’ll start with a confession: I “play” Second Life. Yes, my name is Kelly and I am a Second Life [...]

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Coffee’s for Closers

Posted on 27. May, 2008 by LaSandra Brill.

Go viral or go home
Since 1996 Tim Draper of Draper, Fisher, Jurvetson has claimed he invented “viral” marketing when his portfolio company, Hotmail, included a line on the bottom of each email that said “Get Your Private, Free Email at http://www.hotmail.com/.”
Although viral marketing as we now know it was used by companies much earlier, the [...]

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