Enterprise Social Media

The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

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Social Media is about being Tactically Strategic

Posted on 22. Jul, 2008 by Tac Anderson.

Jeremiah has an interesting list over on his blog. Being a Social Media Analyst he’s compiled a list of all us corporate social media types.
It’s a pretty cool list. But I think there is one drawback to the way his list is compiled. It make’s it sound like you either have Strategists or [...]

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5 ways to tell if your company is really ready to adopt Social Media Marketing

Posted on 22. May, 2008 by Kelly Feller.

Does this sound familiar? You arrive to the office on a normal, bleary-eyed Monday morning to find an email from one of your company executives. He or she has just returned from a conference where “social media” was the topic du jour. You can almost feel the excitement oozing from this individual as he or [...]

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