Enterprise Social Media

There is no Such Thing as A Viral Marketing Campaign

Posted on 03. Feb, 2009 by Kelly Feller.

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Let me be very clear on this: YOU CAN ONLY CREATE A MARKETING PROGRAM…YOUR CUSTOMERS MAKE IT VIRAL OR NOT. As much as we’d like to believe, we cannot make a marketing campaign viral simply because we don’t have budget to promote it. A program is only viral if customers find it interesting enough to share with their family, friends, and community.

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3M Goes Viral for All the Wrong Reasons

Posted on 16. Sep, 2008 by LaSandra Brill.

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Rather than paying a $2,000 licensing fee for an already viral photo, 3M decided to recreate a fake watered downed version and call it their own. Now, they are going viral but for all the wrong reasons. This is just one of many posts that have and will be written about their faux-pas rather than [...]

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Coffee’s for Closers

Posted on 27. May, 2008 by LaSandra Brill.

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Go viral or go home
Since 1996 Tim Draper of Draper, Fisher, Jurvetson has claimed he invented “viral” marketing when his portfolio company, Hotmail, included a line on the bottom of each email that said “Get Your Private, Free Email at http://www.hotmail.com/.”
Although viral marketing as we now know it was used by companies much earlier, the [...]