Enterprise Social Media

Viral Video can Work for B2B Too!

Posted on 06. Feb, 2009 by LaSandra Brill.

One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]

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5 ways to tell if your company is really ready to adopt Social Media Marketing

Posted on 22. May, 2008 by Kelly Feller.

Does this sound familiar? You arrive to the office on a normal, bleary-eyed Monday morning to find an email from one of your company executives. He or she has just returned from a conference where “social media” was the topic du jour. You can almost feel the excitement oozing from this individual as he or [...]

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