Enterprise Social Media

The Onsite vs Offsite Debate

Posted on 08. Feb, 2009 by Bob Duffy.

Seems I get this question nearly every presentation and call regarding social media . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. I put it up there with. “Have you consider GEO requirements?” and “How are you measuring success?”.

Continue Reading

Viral Video can Work for B2B Too!

Posted on 06. Feb, 2009 by LaSandra Brill.

One of the questions I get most often is does Social Media Marketing work for B2B companies? There are a lot of very successful B2C examples from Ford to Comcast to Zappos. But when it comes to B2B, the use and success of Social Media Marketing is still being tested and proven. Well, for those [...]

Continue Reading